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The show was so successful that by February 2005, Zee Telugu announced plans to launch Little Champs, a version of the show aimed at viewers ages 6–13, hosted by former Indian Idol runner-up N. Anchored by Nandi Award winner Suneetha, the judges' panel included renowned Telugu music figures Koti (musician) and Ramana Gogula and was scheduled to run for 35 episodes. In late 2006, Zee Telugu began work on Sa Re Ga Ma Pa, a Telugu-language singing competition. The network suffered a loss of Rs.460 million in the fiscal year 2007. As a result, it re-launched in order to shift the target market segment from a mass market to a segmented market of upwardly mobile young professionals. History īy December 2005, despite having popular programs such as the game show Gold Rush (game show), hosted by well-known female anchor Udayabhanu, as well as the soap opera Nishabdam, Zee Telugu had only achieved a 1.24% weekday and 1.86% weekend market share in Andhra Pradesh. In August 2007, the network also dubbed famous Bollywood film Sholay from Hindi into Telugu as an experiment. It initially featured a large number of American films dubbed into Telugu. The channel launched with the name Alpha TV Telugu, but was later renamed Zee Telugu.

Zee Network expected the channel to launch by August 2004, but the launch did not take place until September.

Its proposed Telugu-language channel marked the network's first venture into the southern India entertainment market.

By 2004, the Zee Network had a strong presence in northern, eastern and western India, with channels in Bengali, Gujarati, Marathi, and Punjabi.